I was tasked with creating a brand logo and coordinating supporting assets for a new athleisure line called Isabella Active Wear.
I began by doing some sketches based on the Italian heritage of the name and the themes of femininity, organic shapes, peace, and nature pulled from the brand's inspiration. Then I created some mockups of different font pairings and positions.
Next, I met with the team to look over my initial ideas and discuss our favorites and how to move forward with the design. They also wanted to see a set of symbols for the clothing tags to represent all of the special attributes that the fabrications would have.
We finally landed on the following set of logos and symbols to be used for the clothing, tags, and digital marketing. The final logo was chosen for its representation of the begonia, delicate strength, and femininity.
